Taking the Fear out of Phone Marketing

Taking the Fear out of Phone Marketing

 

It can’t just be Halloween that makes Realtors fear the phone. Most of the agents and brokers I meet appear to be deathly afraid of the phone no matter what time of the year it is. That’s bad news because the phone may be your best sales building […]

Safety Matters: Are You Part of the 40 Percent?

Safety Matters: Are You Part of the 40 Percent?

 
I read a statistic recently that shook me: Research last year from the National Association of REALTORS® found that four in 10 real estate professionals say they’ve experienced a situation that made them fear for their personal safety.
What is it about the real estate profession that […]

What to Say to an Annoyed Client

What to Say to an Annoyed Client
 

One of my coaching clients recently had a listing client who was annoyed with her regular listing emails. Below is the exchange, including the message we used in easing his frustrations and assuring him that work was being done to sell his house.

Email from Annoyed Listing Client:
Looks like […]

10 Seconds to Change a Habit

10 Seconds to Change a Habit
 

I’ll bet that most of the speakers you’ve heard and books you’ve read on the subject of personal development, tell you that it takes 21-30 days to change a habit. Like a wives’ tale passed on generation to generation, sometimes the story is better than the information.

Clichés like, “habits […]

How your fingers can make you rich

How your fingers can make you rich
 

“The poem is a perfecting of a feeling in language – it’s a way of saying more with less, just as texting is.” – Carol Ann Duffy, British poet

If you’re an agent or broker seeking the next, new, sizzling marketing tool, look down at your fingers. Ladies and […]

Long Term Goal Setting Vision=Perspective=Better Decisions

Long Term Goal Setting Vision=Perspective=Better Decisions
 

You’ve heard the saying, “The average person spends more time planning a vacation than planning the rest of their life.” It’s probably true because planning a pleasurable escape is easier and more comfortable than planning change, and whatever discomfort (fears?) may be associated with it.

Most companies you’d consider […]

Beware the SNIOP!

Beware the SNIOP!
 

Daily, Greg was growing more excited about his upcoming, first trip to Rome.

Finishing up all the last minute details, with just two days to his flight, Greg headed to his barber, Al, for a haircut.

Sharing his excitement with Al about the upcoming trip, Greg bubbled about staying with local people, […]

3 Tips For Masterful To-Do Lists

3 Tips For Masterful To-Do Lists
 

Here are three masterful tips to easy- to-prepare and easy-to-perform to- do lists.

1-Important v. Urgent.

Always prepare your lists based on what is important, not what is urgent. Why? Let’s define our terms.

“Important” in this context is about what matters to you. “Urgent” in this context is […]

Things I Have Learned at the Gym

Things I Have Learned at the Gym
 

Within the macrocosm of life there are pockets of microcosms that reflect the bigger picture. Sometimes the bigger picture gets a little too fuzzy or ambiguous to grasp or be motivated by or to learn from. What we can learn from a moment’s contemplation of some of the […]

5 Tips to Get More Listings by Showing Your Zeal

5 Tips to Get More Listings by Showing Your Zeal
 

“Passion is in essence made to be seen.” Roland Barthes

Imagine two REALTORS® vying for a listing. They’re both skilled, but one gives the obvious vibe in her voice and in her eyes that she can barely contain herself to get started selling the house. She’s […]