Almost everyone has trouble sorting out how marketing differs from advertising, not to how it differs from mention merchandising and branding. So here is a definitive […]
One of the fun things about working in real estate in the 21st century is technology. Every few months another tool emerges that makes marketing yourself […]
Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page? Yesterday a […]
What is a ‘personal brand’? Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling. And in […]
A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing: People don’t want to hear from a roofing […]