Don’t Forget Your Clothes

Don’t Forget Your Clothes 

 

We’re sure your goals are lofty, and to hit them, your marketing needs to be on point.  But is your brand and position defined?  If not, it’s like leaving the house each day without clothing.  And while some would argue that this would certainly gain attention, we don’t believe it’s the […]

5 Fresh New Approaches to Content Marketing

5 Fresh New Approaches to Content Marketing

 

A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing:

People don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services and […]

7 Deadly Sins of Personal Branding

7 DEADLY SINS OF PERSONAL BRANDING

 

What is a ‘personal brand’?  Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling.  And in the case of personal branding, it influences how you want others to feel about you.   From your photos to other brand images, elements […]

Are You Doing Business As YOU On Facebook?

Are You Doing Business As YOU On Facebook?

 

Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page?

Yesterday a REALTOR® asked us, “Why should I bother with a company Facebook page? Can’t I just post everything from my profile page?”

The answer […]

Are You a Value-Added Agent?

Are You a Value-Added Agent?

 

I’ll bet if I asked ten real estate agents, all ten would answer ‘yes’ to that question. Yet, when I ask agents how they are value-added, they say things like

I communicate regularly with my clients
I have a written listing presentation
I am honest.
I am trustworthy.

Are these ‘value-added’ […]

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    Is Branding the Way to Take Your Business to the Next Level?

Is Branding the Way to Take Your Business to the Next Level?

Is Branding the Way to Take Your Business to the Next Level
 

 

Despite the importance of finding a Realtor® that is the best person to serve their needs, a lot of people only end up interviewing one Realtor® when they’re thinking about buying or selling a home. A lot of times people make that decision […]

5 Social Media Mistakes Real Estate Agents Must Avoid

5 Social Media Mistakes Real Estate Agents Must Avoid

 
There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers. A lot of agents forget the social part of social media. […]

5 Steps to Achieve Longterm Success as a Real Estate Agent

 5 Steps to Achieve Longterm Success as a Real Estate Agent

 
Real Estate can have a reputation as an industry with a high turnover as far as agents go. Being a ‘people person’ with an entrepreneurial spirit is a great start, but what some fail to realize when starting out is that this is a […]

How To Send Smarter Emails

How To Send Smarter Emails

 

Email is a great tool for agents to use when trying to stay in touch with their past clients, as well as for reaching out to prospective clients. However, used incorrectly it can make your attempts to reach out seem like spam. The secret to using email effectively is making […]

Connect Beyond Real Estate to Attract Future Clients

Connect Beyond Real Estate to Attract Future Clients

 

What kind of content are you sharing on your blog, website, and social media? Does most of it have something to do with buying or selling a home? While sharing the latest market information or tips on how to qualify for a mortgage, or when someone should […]