Are You a Value-Added Agent?

Are You a Value-Added Agent?

 

I’ll bet if I asked ten real estate agents, all ten would answer ‘yes’ to that question. Yet, when I ask agents how they are value-added, they say things like

I communicate regularly with my clients
I have a written listing presentation
I am honest.
I am trustworthy.

Are these ‘value-added’ […]

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    Is Branding the Way to Take Your Business to the Next Level?

Is Branding the Way to Take Your Business to the Next Level?

Is Branding the Way to Take Your Business to the Next Level
 

 

Despite the importance of finding a Realtor® that is the best person to serve their needs, a lot of people only end up interviewing one Realtor® when they’re thinking about buying or selling a home. A lot of times people make that decision […]

5 Social Media Mistakes Real Estate Agents Must Avoid

5 Social Media Mistakes Real Estate Agents Must Avoid

 
There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers. A lot of agents forget the social part of social media. […]

5 Steps to Achieve Longterm Success as a Real Estate Agent

 5 Steps to Achieve Longterm Success as a Real Estate Agent

 
Real Estate can have a reputation as an industry with a high turnover as far as agents go. Being a ‘people person’ with an entrepreneurial spirit is a great start, but what some fail to realize when starting out is that this is a […]

How To Send Smarter Emails

How To Send Smarter Emails

 

Email is a great tool for agents to use when trying to stay in touch with their past clients, as well as for reaching out to prospective clients. However, used incorrectly it can make your attempts to reach out seem like spam. The secret to using email effectively is making […]

Connect Beyond Real Estate to Attract Future Clients

Connect Beyond Real Estate to Attract Future Clients

 

What kind of content are you sharing on your blog, website, and social media? Does most of it have something to do with buying or selling a home? While sharing the latest market information or tips on how to qualify for a mortgage, or when someone should […]

Google AdWords – How To Make Google Do the Work For You

Google AdWords – How To Make Google Do the Work For You

 

There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided […]

Why Realtors Should Take an Interest in Pinterest

Why Realtors Should Take an Interest in Pinterest

One of the fun things about working in real estate in the 21st century is technology. Every few months another tool emerges that makes marketing yourself and selling homes easier.

One that’s catching the industry’s attention is Pinterest, the visual social media site that lets you post or […]

Reaching the Millennial Market Through Social Media

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    How Does Marketing Differ From Advertising—And From Merchandising & Branding

How Does Marketing Differ From Advertising—And From Merchandising & Branding

How Does Marketing Differ From Advertising—And From Merchandising & Branding
 

Almost everyone has trouble sorting out how marketing differs from advertising, not to how it differs from mention merchandising and branding.

So here is a definitive statement on the definition of what each activity is, and the order in which they should occur—disobey the order, […]