Tips on Breaking Into the Luxury Market

Tips on Breaking Into the Luxury Market

 

So, you’ve been doing residential real estate for a while and you’re looking to up your game. A lot of people consider going into the luxury market at that point. Or, maybe you started in the business always intending to specialize in luxury properties and were just learning […]

Things You Can Do to Anticipate Your Client’s Needs

Things You Can Do to Anticipate Your Client’s Needs

 

First and foremost, the real estate industry is a customer service business. The key to any successful real estate business is one that can build a reputation by providing an unsurpassed level of care. That usually means a transaction that is seamless and stress-free as possible […]

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    Is Branding the Way to Take Your Business to the Next Level?

Is Branding the Way to Take Your Business to the Next Level?

Is Branding the Way to Take Your Business to the Next Level
 

 

Despite the importance of finding a Realtor® that is the best person to serve their needs, a lot of people only end up interviewing one Realtor® when they’re thinking about buying or selling a home. A lot of times people make that decision […]

5 Tips to Get New Clients

5 Tips to Get New Clients

 

If you’ve been in the industry for a while, you’ve probably built up a healthy percentage of repeat and referral business. Although it can be tempting to just maintain those relationships rather than generating new business, there’s something to be said for staying on top of your game by […]

Is Finding A Niche Market Right for You?

Is Finding A Niche Market Right for You?

 

A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well. But taking that approach can also make it hard to stand out if there are a lot of agents in […]

How To Send Smarter Emails

How To Send Smarter Emails

 

Email is a great tool for agents to use when trying to stay in touch with their past clients, as well as for reaching out to prospective clients. However, used incorrectly it can make your attempts to reach out seem like spam. The secret to using email effectively is making […]

Connect Beyond Real Estate to Attract Future Clients

Connect Beyond Real Estate to Attract Future Clients

 

What kind of content are you sharing on your blog, website, and social media? Does most of it have something to do with buying or selling a home? While sharing the latest market information or tips on how to qualify for a mortgage, or when someone should […]

Google AdWords – How To Make Google Do the Work For You

Google AdWords – How To Make Google Do the Work For You

 

There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided […]

Taking the Fear out of Phone Marketing

Taking the Fear out of Phone Marketing

 

It can’t just be Halloween that makes Realtors fear the phone. Most of the agents and brokers I meet appear to be deathly afraid of the phone no matter what time of the year it is. That’s bad news because the phone may be your best sales building […]

Safety Matters: Are You Part of the 40 Percent?

Safety Matters: Are You Part of the 40 Percent?

 
I read a statistic recently that shook me: Research last year from the National Association of REALTORS® found that four in 10 real estate professionals say they’ve experienced a situation that made them fear for their personal safety.
What is it about the real estate profession that […]