Is Finding A Niche Market Right for You?

Is Finding A Niche Market Right for You?

 

A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well. But taking that approach can also make it hard to stand out if there are a lot of agents in […]

How To Send Smarter Emails

How To Send Smarter Emails

 

Email is a great tool for agents to use when trying to stay in touch with their past clients, as well as for reaching out to prospective clients. However, used incorrectly it can make your attempts to reach out seem like spam. The secret to using email effectively is making […]

Connect Beyond Real Estate to Attract Future Clients

Connect Beyond Real Estate to Attract Future Clients

 

What kind of content are you sharing on your blog, website, and social media? Does most of it have something to do with buying or selling a home? While sharing the latest market information or tips on how to qualify for a mortgage, or when someone should […]

Google AdWords – How To Make Google Do the Work For You

Google AdWords – How To Make Google Do the Work For You

 

There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided […]

Taking the Fear out of Phone Marketing

Taking the Fear out of Phone Marketing

 

It can’t just be Halloween that makes Realtors fear the phone. Most of the agents and brokers I meet appear to be deathly afraid of the phone no matter what time of the year it is. That’s bad news because the phone may be your best sales building […]

Safety Matters: Are You Part of the 40 Percent?

Safety Matters: Are You Part of the 40 Percent?

 
I read a statistic recently that shook me: Research last year from the National Association of REALTORS® found that four in 10 real estate professionals say they’ve experienced a situation that made them fear for their personal safety.
What is it about the real estate profession that […]

Going Under Contract: The Negotiations

Going Under Contract: The Negotiations

 

One of the most important things in negotiations is having control over the outcome.  Remember that you are not negotiating with the listing agent but with the seller.  Because of the different traditions and guidelines in various parts of North America and the ease of contract via email, the tradition […]

5 Sure-Fire Ways to Get More Referrals

5 Sure-Fire Ways to Get More Referrals
 

Wouldn’t it be great if you didn’t have to market your services? Just serve and help clients all day—it’s why you chose real estate in the first place, right? To help people. But if you’re like most REALTORS®, you’re likely working your butt off just to get those […]

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    Top 4 Ways to Juice Up Your Open House Strategy- Top Agent Magazine

Top 4 Ways to Juice Up Your Open House Strategy- Top Agent Magazine

Top 4 Ways to Juice Up Your Open House Strategy
 

I go to open houses, but not just because of my profession or interest in architecture and interior design. I go to open houses to see how effective real estate agents are at selling. It has been rather eye- opening because there is very little […]

Body Language: How to Read Your Prospect Like a Book!

Body Language: How to Read Your Prospect Like a Book!
 

Are you aware that your body language gestures reveal your deepest feelings and hidden thoughts to total strangers? The very first sale you must make with each new prospect is to “sell yourself”. If your prospect doesn’t like or trust you, he or she will […]