5 Fresh New Approaches to Content Marketing

5 Fresh New Approaches to Content Marketing

 

A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing:

People don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services and […]

7 Deadly Sins of Personal Branding

7 DEADLY SINS OF PERSONAL BRANDING

 

What is a ‘personal brand’?  Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling.  And in the case of personal branding, it influences how you want others to feel about you.   From your photos to other brand images, elements […]

Are You Doing Business As YOU On Facebook?

Are You Doing Business As YOU On Facebook?

 

Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page?

Yesterday a REALTOR® asked us, “Why should I bother with a company Facebook page? Can’t I just post everything from my profile page?”

The answer […]

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    Is Branding the Way to Take Your Business to the Next Level?

Is Branding the Way to Take Your Business to the Next Level?

Is Branding the Way to Take Your Business to the Next Level
 

 

Despite the importance of finding a Realtor® that is the best person to serve their needs, a lot of people only end up interviewing one Realtor® when they’re thinking about buying or selling a home. A lot of times people make that decision […]

5 Social Media Mistakes Real Estate Agents Must Avoid

5 Social Media Mistakes Real Estate Agents Must Avoid

 
There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers. A lot of agents forget the social part of social media. […]

How To Send Smarter Emails

How To Send Smarter Emails

 

Email is a great tool for agents to use when trying to stay in touch with their past clients, as well as for reaching out to prospective clients. However, used incorrectly it can make your attempts to reach out seem like spam. The secret to using email effectively is making […]

Google AdWords – How To Make Google Do the Work For You

Google AdWords – How To Make Google Do the Work For You

 

There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided […]

Why Realtors Should Take an Interest in Pinterest

Why Realtors Should Take an Interest in Pinterest

One of the fun things about working in real estate in the 21st century is technology. Every few months another tool emerges that makes marketing yourself and selling homes easier.

One that’s catching the industry’s attention is Pinterest, the visual social media site that lets you post or […]

1 Billion-Plus Reasons Why You Should Be Active on Facebook

1 Billion-Plus Reasons Why You Should Be Active on Facebook
 

The number is staggering and potentially career ending for REALTORS® who ignore it: 1,440,000,000. That’s the total number of monthly active users on the social medium Facebook.

That number alone is reason enough to use it regularly in your real estate business. But Facebook can also […]

Reaching the Millennial Market Through Social Media