Are You a Value-Added Agent?

Are You a Value-Added Agent?

 

I’ll bet if I asked ten real estate agents, all ten would answer ‘yes’ to that question. Yet, when I ask agents how they are value-added, they say things like

I communicate regularly with my clients
I have a written listing presentation
I am honest.
I am trustworthy.

Are these ‘value-added’ […]

Tips on Breaking Into the Luxury Market

Tips on Breaking Into the Luxury Market

 

So, you’ve been doing residential real estate for a while and you’re looking to up your game. A lot of people consider going into the luxury market at that point. Or, maybe you started in the business always intending to specialize in luxury properties and were just learning […]

Things You Can Do to Anticipate Your Client’s Needs

Things You Can Do to Anticipate Your Client’s Needs

 

First and foremost, the real estate industry is a customer service business. The key to any successful real estate business is one that can build a reputation by providing an unsurpassed level of care. That usually means a transaction that is seamless and stress-free as possible […]

5 Tips to Get New Clients

5 Tips to Get New Clients

 

If you’ve been in the industry for a while, you’ve probably built up a healthy percentage of repeat and referral business. Although it can be tempting to just maintain those relationships rather than generating new business, there’s something to be said for staying on top of your game by […]

Is Finding A Niche Market Right for You?

Is Finding A Niche Market Right for You?

 

A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well. But taking that approach can also make it hard to stand out if there are a lot of agents in […]

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    Be Their REALTOR® for Life: How to Build a Relationship with Your Clients That Will Last a Lifetime

Be Their REALTOR® for Life: How to Build a Relationship with Your Clients That Will Last a Lifetime

Be Their REALTOR® for Life: How to Build a Relationship with Your Clients That Will Last a Lifetime

 

In the world of real estate, an agent’s relationship with their clients can make or break their career. This industry revolves around working well with people, and being able to develop a strong relationship with your clients […]

Google AdWords – How To Make Google Do the Work For You

Google AdWords – How To Make Google Do the Work For You

 

There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided […]

Taking the Fear out of Phone Marketing

Taking the Fear out of Phone Marketing

 

It can’t just be Halloween that makes Realtors fear the phone. Most of the agents and brokers I meet appear to be deathly afraid of the phone no matter what time of the year it is. That’s bad news because the phone may be your best sales building […]

Going Under Contract: The Negotiations

Going Under Contract: The Negotiations

 

One of the most important things in negotiations is having control over the outcome.  Remember that you are not negotiating with the listing agent but with the seller.  Because of the different traditions and guidelines in various parts of North America and the ease of contract via email, the tradition […]

5 Steps to Build an Elite Real Estate Team

5 Steps to Build an Elite Real Estate Team
 

Like football, baseball, soccer and lacrosse, real estate has evolved into the ultimate team sport. In fact, according to Forbes, both buyers and sellers now prefer teams because it gives them “more access to expertise.” With teams, agents can provide better customer service, optimize marketing and […]