Google AdWords – How To Make Google Do the Work For You

Google AdWords – How To Make Google Do the Work For You

 

There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided […]

Taking the Fear out of Phone Marketing

Taking the Fear out of Phone Marketing

 

It can’t just be Halloween that makes Realtors fear the phone. Most of the agents and brokers I meet appear to be deathly afraid of the phone no matter what time of the year it is. That’s bad news because the phone may be your best sales building […]

Going Under Contract: The Negotiations

Going Under Contract: The Negotiations

 

One of the most important things in negotiations is having control over the outcome.  Remember that you are not negotiating with the listing agent but with the seller.  Because of the different traditions and guidelines in various parts of North America and the ease of contract via email, the tradition […]

5 Steps to Build an Elite Real Estate Team

5 Steps to Build an Elite Real Estate Team
 

Like football, baseball, soccer and lacrosse, real estate has evolved into the ultimate team sport. In fact, according to Forbes, both buyers and sellers now prefer teams because it gives them “more access to expertise.” With teams, agents can provide better customer service, optimize marketing and […]

Six Powerful Prospecting Tips to Build Your Business

Six Powerful Prospecting Tips to Build Your Business
 

Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products, and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is painfully […]

5 Tips to Get More Listings by Showing Your Zeal

5 Tips to Get More Listings by Showing Your Zeal
 

“Passion is in essence made to be seen.” Roland Barthes

Imagine two REALTORS® vying for a listing. They’re both skilled, but one gives the obvious vibe in her voice and in her eyes that she can barely contain herself to get started selling the house. She’s […]

Getting Your Team to Adopt a Servant’s Heart

Getting Your Team to Adopt a Servant’s Heart
 

“To serve is beautiful, but only if it is done with joy and a whole heart and a free mind.”—Pearl Buck

The pure truth is no matter how you slice it, real estate is a service business. Without knock-your-socks- off service—and the heart of a servant—you will die […]

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    A Powerful Marketing Tool – Defer Taxes When Selling A Residence- Top Agent Magazine

A Powerful Marketing Tool – Defer Taxes When Selling A Residence- Top Agent Magazine

A Powerful Marketing Tool – Defer Taxes When Selling A Residence
 

Winston Churchill once said, “There is no such thing as a good tax.” Of course, he also said, “I like pigs. Dogs look up to us. Cats look down on us. Pigs treat us as equals” so Winston was a pretty sharp guy. For […]

Living On Commission

Living On Commission
 

Commissioned sales is one of the few places where you get paid exactly what you’re worth. One of my friends really hates that concept. “I could never live on that!” But loan officers have to do it all the time.

The most successful people I know love being on commission! They love being […]