TOP REAL ESTATE AGENT IN FLORIDA JILLIAN VON OHLEN
Creative and savvy, Jillian Von Ohlen knows that if she puts her mind to something, she can accomplish it. Case in point: She started her career after the market crashed and now has a team of seven successful people. “When I started,” Jillian says, laughing, “people asked me, ‘You’re starting this now?’” But she has drive and motivation in spades, and built her business quickly, working with investors and focusing on rentals. Those renters became buyers or gave her referrals. Today repeat clients and referrals account for about 75 percent of her business—and she’s only been in real estate 5 1/2 years.
About 10 years ago, Jillian wanted to invest in properties. She was a design major in college and knew nothing about real estate, but educated herself reading Robert Kiyosaki books and taking his coaching program. The market was extremely inflated, but she managed to purchase and flip a couple properties before it totally crashed. She was between careers and not sure what to do. Her mother worked for a woman who invested in properties and suggested Jillian get her real estate license. She did.
Now she loves the constant challenges. She’s a great negotiator and problem solver, thinking outside the box to keep a deal together. And she loves meeting new people and making them “family.” She stays in touch long after the closing with visits, calls, cards, monthly postcards and client appreciation parties. She sends an annual anniversary card to buyers who’ve purchased, including a market analysis of their home’s current worth. She also emails annually to remind clients to homestead their property. Each action goes above and beyond to build her relationship with them.
As a listing specialist (her husband is the buyer specialist), Jillian starts with an impressive social media campaign to market her homes. When she walks out of a listing, she takes one picture and posts a “Coming Soon” on Facebook, Twitter, Instagram, LinkedIn and Pinterest. She stages the properties herself (thanks to her design background), then does photography and virtual tours, narrating as she walks people through the house. She’s actually sold homes sight unseen from the virtual tour. Then, for the open house, she sends up to 2,500 postcards to neighbors. She’s had buyers make offers from the open houses, so she schedules them as soon as they come on the market. Besides buying Facebook ads and posting the listings on Trulia and Zillow, she has signs with an 800# for people to call. “That way, they don’t have to talk to a Realtor if they don’t want to,” she says, “but can get the information about the home.” Of course, Jillian gets their phone number and calls them. It’s been huge for her sellers and obtaining buyer leads.
She has every base covered. She shows up for the appraisal with “homework” in hand and offers her own analysis of the home’s worth. “We closed 96 deals this past year,” she says, “and only one did not appraise. We’re very honest and pride ourselves on ethics and integrity. Our team is very professional, as well as loving and caring.”
That level of care extends to the community. Her myriad volunteer efforts range from being an award-winning Big Sister to Treasure Coast Food Bank and the Humane Society, as well as financial donations to charitable organizations. With such high-octane activity, Jillian loves to relax with her husband and children, doing musical and outdoorsy things together. Looking forward, Jillian wants to be a team of 30–50 people. “We can and will accomplish it,” she says. One would expect nothing less.
For more information about Jillian Von Ohlen of Keller Williams Realty of the Treasure Coast, Stuart, Florida, please visit vonohlenteam.com/, call 772.222.7653 or email email@example.com