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Laura Roy is a thinking person’s agent. Rather than rush a house to market, she prefers to meet with her clients and figure out the best way to achieve their goals.

“I look at every property as an individual  project,” she says, contrasting her approach to the growing tendency to throw homes on the market right away. “Taking cell phone pictures or using your own camera is a no-no, no matter what price range you’re in!! If I have to postdate my client’s home a week so that my photographer can do the best job possible, make sure everything is in line, so I understand this particular home’s story. . . that’s what we’ll do. Customer service is vital.”

Laura’s method works: repeats and referrals account for about 85 percent of her business. Clients love her honesty, integrity and the fact that she’s very well studied. They know she’ll think outside the box to get things done for them. Even during those stressful times, she’s great at breaking the ice and getting them to chuckle. “At the end, I want them to say ‘It wasn’t nearly as stressful as I thought and I would do it again with Laura’s help,’” she says. “That’s my goal.”

Primarily a listing agent, Laura serves the Virginia Beach area. She began her career in Sandusky, Ohio, with a contracting company when she was 23. She met a real estate agent working on a construction site for the company, and the two began talking about real estate. Laura went to a training and, to her surprise, found real estate to be a great fit! She’s never looked back. She loves the people she meets and is passionate about finding the best way to serve each client.

“You have to dig deep,” she says. She has professional photography done and video tours as needed. Depending on the situation, she might bring in a stager or interior designer. Then she markets the house online, advertises it, and makes sure her sphere of influence knows what new listings she has coming up. “Networking is still really important to me: how many people can I get to see my listings? That’s the daily goal for me,”she says. “And targeting is very important; for instance, if I have a $300,000 listing and a $1 million listing, that’s a completely different demographic. We should never be marketing to all the same people. Depending on whether it’s an oceanfront or country property, those are two different dynamics. I take the time to figure out who I’m marketing to, all the way down to the local buyer agents and what area they specialize in.”

Giving back to the community is one of Laura’s priorities. A staunch supporter of the military, she donates wherever she can, such as to Fallen Heroes or Wounded Warriors. She also supports Children’s Hospital of the King’s Daughters and her local church. She figures out what local festivals or charity events are going on around town, then lets her sphere of influence know what’s in her heart, so they can join her to serve the cause.

With such a busy schedule, Laura and her equally busy husband knew what they had to do. They bought a house on Chesapeake Bay, where they can easily get to the beach to relax. They paddle board, go sailing on their Hobie Cat, and travel when they can. In the evening, they make it a point now to take a walk on the beach together. It’s a great way to rejuvenate.

As Laura’s business continues to grow, she’s rebranding, exploring new technologies, and making sure customer service is still in the forefront. Using the same careful thought processes she used to build her business, there’s no doubt she’ll make every goal she sets.

For more information about Laura Beer-Roy of The Real Estate Group, Virginia Beach, Virginia, please visit, call 757.287.2820 or email


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