Increasing Agency Profits Through Property Investment

Increasing Agency Profits Through Property Investment

Traditional real estate brokerages face the daily challenge of searching for ways to maintain growth and profitability.

This often includes contracting with new agents, flooding the market with direct mail and sports schedules, and boosting advertising expenditures on television, radio and print publications. Many times with questionable results.

A better, more […]

  • Permalink Gallery

    What Olympians Can Teach You About Reaching Your Real Estate Goals

What Olympians Can Teach You About Reaching Your Real Estate Goals

What Olympians Can Teach You About Reaching Your Real Estate Goals
“I’ve failed over and over and over again in my life. And that is why I succeed.” — Michael Jordan, gold medalist in basketball in 1992 and 1984

Those are some strange words coming from arguably one of the best athletes the world has ever known. […]

What to Say to an Annoyed Client

What to Say to an Annoyed Client
 

One of my coaching clients recently had a listing client who was annoyed with her regular listing emails. Below is the exchange, including the message we used in easing his frustrations and assuring him that work was being done to sell his house.

Email from Annoyed Listing Client:
Looks like […]

5 Steps to Build an Elite Real Estate Team

5 Steps to Build an Elite Real Estate Team
 

Like football, baseball, soccer and lacrosse, real estate has evolved into the ultimate team sport. In fact, according to Forbes, both buyers and sellers now prefer teams because it gives them “more access to expertise.” With teams, agents can provide better customer service, optimize marketing and […]

10 Seconds to Change a Habit

10 Seconds to Change a Habit
 

I’ll bet that most of the speakers you’ve heard and books you’ve read on the subject of personal development, tell you that it takes 21-30 days to change a habit. Like a wives’ tale passed on generation to generation, sometimes the story is better than the information.

Clichés like, “habits […]

  • Permalink Gallery

    Four Challenges and Solutions from the Front Lines of the Industry

Four Challenges and Solutions from the Front Lines of the Industry

Four Challenges and Solutions from the Front Lines of the Industry
 

There should be more profit-refining rather than adding a new layer of overhead or technology. Sometimes, the basics are not addressed when looking to increase the company’s or individual agent’s net returns.

1. Lack of training from top agents.
Many times, the agent who was average […]

Long Term Goal Setting Vision=Perspective=Better Decisions

Long Term Goal Setting Vision=Perspective=Better Decisions
 

You’ve heard the saying, “The average person spends more time planning a vacation than planning the rest of their life.” It’s probably true because planning a pleasurable escape is easier and more comfortable than planning change, and whatever discomfort (fears?) may be associated with it.

Most companies you’d consider […]

Beware the SNIOP!

Beware the SNIOP!
 

Daily, Greg was growing more excited about his upcoming, first trip to Rome.

Finishing up all the last minute details, with just two days to his flight, Greg headed to his barber, Al, for a haircut.

Sharing his excitement with Al about the upcoming trip, Greg bubbled about staying with local people, […]

Things I Have Learned at the Gym

Things I Have Learned at the Gym
 

Within the macrocosm of life there are pockets of microcosms that reflect the bigger picture. Sometimes the bigger picture gets a little too fuzzy or ambiguous to grasp or be motivated by or to learn from. What we can learn from a moment’s contemplation of some of the […]

5 Tips to Get More Listings by Showing Your Zeal

5 Tips to Get More Listings by Showing Your Zeal
 

“Passion is in essence made to be seen.” Roland Barthes

Imagine two REALTORS® vying for a listing. They’re both skilled, but one gives the obvious vibe in her voice and in her eyes that she can barely contain herself to get started selling the house. She’s […]