TOP REAL ESTATE AGENT IN CALIFORNIA BRAD SCHMETT
For Brad Schmett, real estate is all about providing world-class service. He is definitely a broker that clients want on their side when buying or selling a home as he is a keen negotiator that thrives on the ability to compete with other agents and get the price and property that his clients deserve. “I love the challenge,” he says. “I love the competition. It’s sort of a match of wits.” It is this competitive edge that keeps Schmett focused on the needs and wants of clients, proving that great customer service never goes out of style. This “customer-centric” philosophy and standard of putting the client first has contributed to the high level of success for Schmett and his team, Brad Schmett Real Estate Group, a leader in the Greater Palm Springs market he serves. Through his team, Schmett closed the most sales in the Palm Springs area in 2016 and was a top producing team for Keller Williams Realty’s Inland Empire Region several years running.
With a background in sales and marketing, Schmett has a lot to offer his clients including leading the charge with an internet presence that is dominating his market and placing him in the position as a top REALTOR®. With a team of eight, Brad also has a dedicated internet marketing specialist, along with being personally involved in the promotion of his listings. Using the most effective online marketing tools available, he is able to assertively market his listings on social media as well as on over 350 global real estate websites, allowing him to find the right buyer for his clients quickly and at the right price. “Most savvy people know the internet is where it’s at these days,” he says. “We dominate the internet for real estate in the greater Palm Springs area. Buyers see us everywhere.” The other members of his team, which also includes his wife and daughter, help to manage his buyers and complete the transaction process, making sure that every detail is taken care of in a professional and caring manner.
Real estate wasn’t always in the picture for Schmett, who had a successful career traveling the United States as a vice president of sales for a company specializing in franchise acquisitions. Realizing that he wanted more of a change of pace from the exhausting travel schedule he was maintaining, he thought real estate could provide the career balance he was looking for. While most people enter the industry slowly, Schmett went into it guns blazing as he got his broker’s license right out of the gate and opened his own company in 2000 with his wife and daughter alongside. “I took a leap of faith that I could do this and have never looked back!” Brad said. Joining Keller Williams Realty in 2008, he has found his sweet spot and is reaping the rewards of his success with a 25 percent repeat and referral business.
While the majority of his time is focused on his business, he does take a break from the action to focus on his family and the things he loves doing such as working on his cars and heading to the golf course when he can. He also enjoys spending time with his four dogs and works out religiously five to six times a week. As he moves forward with his business, his goals are to provide unparalleled customer service, to grow his team, and continue to dominate the Palm Springs area real estate market. He will also begin appearing on television this spring through targeted advertising that will help to continue to grow his brand. “We’re going to continue to grow our business by improving on some of the systems we have in place to better serve our clients,” he says.