TOP REAL ESTATE AGENT IN CALIFORNIA MICHELLE GRACI
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Michelle Graci considers luxury real estate in the Los Angeles metropolitan area as “The Treasure Chest of Living.” A real estate specialist with Rodeo Realty who maintains a strong anchor in Beverly Hills, Michelle expertly covers the greater L.A. area from Pasadena, Encino and Beverly Hills to luxury beach communities from Malibu to Newport Coast. She capitalizes on her deep background in production and talent management, where she honed her networking, marketing and technical skills. “I treat each real estate transaction as its own mini production,” she says, adding that her entry into real estate was a return to her roots.
“Real estate was always in my family,” says Michelle. “I was the daughter of a contractor who flipped houses, so I was always with him at houses as a girl.” At one point during her production career, she decided the time was right for her to pursue her longtime passion for real estate. The fit was perfect, not only for Michelle, who earned her license in 2012, but for the people she serves. “There is no client that I’ve worked with that hasn’t come back a second time around,” she says. “I treat all of my clients as if they’re my family; you never want to let your family down. Once someone is my client, they usually become a great friend, like family to me.”
Going above and beyond comes naturally to Michelle, as does integrity. “I probably tell people not to buy the house more often than I tell them to buy the house!” she says. “If it’s not a good investment, I don’t want them to be upset later.” She also never considers a real estate engagement a one-time encounter. “I look at it as this wonderful, long-term relationship.”
Lasting relationships are born out of the trust and discretion Michelle provides clients, which include celebrities or high-profile individuals. “It’s one thing to send out blogs and emails, but I make it more personal,” she says. “I like going to dinner often or treating them to lunch often, staying in touch in organic, genuine ways.” People come to know that Michelle cares about them, that she understands their lives and that she is available when they need her attention and trust.
Dependability, diligence and follow-through also foster success. When marketing listings, for instance, Michelle implements her continually evolving technical expertise and her eye for presentation. “Every listing is different; I tailor the marketing to the house,” she says. “I’m great with a camera and the video aspects of marketing and love doing top-of-the-line videos.” She purchases targeted Facebook and Instagram ads and has mastered the art of the hashtag on social media. “Ninety percent of people use hashtags when searching online,” she says, noting the effectiveness of targeted marketing. “And we also do global marketing with Rodeo Realty.”
Michelle loves when people say she made a transaction incredibly easy. A lot of work goes into a smooth transaction, but she thrives by focusing on her client’s needs. “My goal is to be a turnkey, concierge-style REALTOR® for every client,” she says. “I love learning what’s unique about each person, their family, their story, and then finding their treasure chest of living.” For Michelle, there’s no one way to handle each transaction; each is completely unique and different.
In building her business, Michelle also works with several investors and in secondary markets, but she enjoys focusing her energy locally. As a longtime, passionate L.A. resident, she values the lifestyle L.A. offers her and her children, from easy access to magnificent beaches and hiking to museums, dining and the arts. “I also make a point of donating back to the community and local schools” she says. In addition to frequenting “Coffee with the Cops” in Beverly Hills, she is currently pitching an idea to a school district south of L.A., where she hopes to help bring new arts programs to their schools. “I give to each community in unique ways,” she says. That’s because, just like houses and clients, she knows no two communities are the same.
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