After eleven years working as a mortgage broker, Christian decided to shift gears and become a real estate agent in 2011. Due to his industry expertise and dedication, Christian started strong in his new field and two years ago he opened his own brokerage. He is now the broker/owner of a Better Homes and Gardens Real Estate Elite franchise–where he leads a team of twenty-two agents. As a top-producing broker, Christian is in the top 50 individual agents in the nation for the National Association for Hispanic Real Estate Professionals (NAHREP); and in 2016, he was named NCJAR Circle of Excellence Platinum.

Christian and his team serve all of Union County, New Jersey. A staggering 60 percent of his clients come from repeat and referral clients. What keeps his clients coming back and eager to spread the word about the amazing service he provides? He’s always honest and upfront. His clients rave that he always puts their needs first and is incredibly responsive. He has a strong work ethic and is incredibly persistent. “I don’t give up,” he says with a humble smile.

To stay in touch with past clients, Christian sends a monthly e-newsletter. “But when reaching out, I like to use a personal touch,” Christian says. “That’s the most important.” To that end he makes phone calls and sends email to let past clients know they are on his mind and to see if there’s anything he could do to support them.

Christian is known for having a genius for marketing. He reaches out to other realtors and brokers in his area to tell them about his listings. Because he’s well respected in his community and has a wide network, this is an incredibly effective strategy. He also uses social media and has a strong online presence. What does he like best about his work? “I love helping people. Being part of someone’s most important decision gives me great satisfaction,” Christian says. “It’s amazing to be part of that chapter of someone’s life. And being compensated for it creates a win-win situation”

As a broker/owner, he focuses on putting his agents first. “That’s why I joined a franchise. I want to make sure my agents have tools and resources so that they can become very successful,” he explains. As a Better Homes & Gardens franchisee, Christian is part of “New Story,” which builds homes in El Salvador for families who don’t have running water, electricity and other basic needs. “I contribute part of my commission and I’ve pledged to build two homes. I’ve already finished one of them,” Christian says. To give back to his local community, he and his team donate to a local church. When Christian isn’t working, he’s spending time with his wife, triplets and 15-year old daughter. “Family time is pretty much my hobby,” he says with a smile.

What does he have planned for the future? “My ultimate goal is for my office be one of top offices–if not the top office–in Union County,” he says. “It’s more of an office accomplishment I’m seeking than something for myself.” With his expertise and his dedication to his realtors and his clients, Christian’s sure to make that dream a reality!

To find out more about Christian Cobo, you can contact him via email at: ccobo@EliteBHG.com or check out him out online at www.ChrissellsNJ.com.