TOP REAL ESTATE AGENT IN NEW YORK AUBREY GURI
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Sometimes, we just get lucky.
Whether it was luck or divine intervention that brought Aubrey and Geraldine Abrams together we’ll never know, but real estate in the area would never be the same again. Aubrey Guri was destined to be a successful realtor, and though you may not recognize the name, Geraldine was consistently ranked in the Top 1% of all agents nationwide.
And, back to luck. Geraldine chose Aubrey to join her small team. For seven years she mentored Aubrey, and the two mavercks worked side-by-side serving New York’s capital region, including the Adirondacks. Sadly, however, Geraldine lost her battle with cancer at an early age, passing away in 2007, leaving a legacy of unparalleled customer service and an unbridled passion for real estate.
“I was extremely fortunate to have trained with her,” Aubrey says. “She was my mentor and what she gave me in life and career, was truly priceless. It was more than training, it was friendship.” As a way of continuing Geraldine’s trailblazing legacy, and to keep a memory of the footprint she left behind, Aubrey continues to market her homes on the web domain that Geraldine established years ago, www.geraldine.com, as way of paying homage to her cherished friend.
Today, Aubrey much like her mentor, consistently ranks in the Top 1% in sales year after year. With more than 70% repeat and referral business, it’s clear that Aubrey not only learned the business, but is a natural leader. “I structure my business so that my clients have a good experience – a smooth experience. That way, they’ll naturally want to refer us to friends and family.” Aubrey says. With the goal of cultivating a successful client experience, her business model also offers a full suite of ancillary services and referrals, from lawn care and window washing to top notch inspectors, lenders, and attorneys.
In addition, Aubrey cites her enthusiasm and negotiation skills as considerable value-adds for her clients. “What differentiates me from other agents is my enthusiasm and follow up. My clients enjoy having someone share in their excitement,” she says. “My negotiating skills also set me apart, and they’re something I learned well from Geraldine. I do everything in my power to ensure clients purchase a home at the best possible price, or sell their home for as much as possible based on the market.”
Aubrey’s team demonstrates a range of specialties pertaining to type of transaction, as well as to specific regional expertise. “Everyone on the team has a specialty, whether it’s first time home buyers, investment properties, second homes, luxury homes, or commercial. We all do our part to make sure we offer the best experience and service to whomever needs it,” Aubrey says.
Aubrey invests in her business to market her listings, above and beyond the Broker advertising. “This allows for more exposure and ultimately creates a power house of advertising, to get homes sold faster and for more money.” Aubrey says. When marketing listings, Aubrey and her team take an all-encompassing approach that includes staging, professional photography and videography, creating high visibility not just nationwide but worldwide.
In reflecting on what she enjoys most about her work, Aubrey considers exceeding her clients’ expectations as the most rewarding aspect of her career. “When I’m working with a buyer, what I enjoy most is finding them exactly what they want. Anyone can be an agent and set up automatic searches for buyers. But tuning in and listening goes a long way. Sometimes a buyer doesn’t know exactly where to start. By learning more about my client and what their needs are, I can match them with suitable homes. I am essentially a matchmaker. With sellers, I truly enjoy negotiating on my client’s behalf, knowing that what I’m doing to sell their home, is going to earn them the most out of their largest investment. Every dollar counts, and it’s satisfying to know at the end of the day that I delivered on what I promised.”
To lend her spirit of service to her community, Aubrey contributes to Saratoga Bridges, an organization supporting those with developmental disabilities, and to the area’s senior center. “I’m extremely blessed,” she says. “Serving those charities is a great way for me to give back.” When she’s not matchmaking, Aubrey enjoys spending time with her husband and two children—Bella age five, and Beau age four – and their dogs, Ellie and Bogie. “It’s easy to get wrapped up in the momentum of this business. But at the end of the day, spending downtime with my husband and children, is an essential part of my long-term success.”
As for the future, Aubrey recently earned her broker’s license and has plans to continue on her prosperous course. With a total of 21 years of industry experience, over 2,000 homes sold, $300,000,000 in career sales – and, a commitment to Geraldine’s legacy — the years to come are sure to be as bright as ever for Aubrey Guri and her team at Howard Hanna (formerly RealtyUSA).